Masterclass

Dr. Danica Damljanovic designs and facilitates masterclasses for senior leaders and leadership teams who want to move beyond understanding AI to actually doing something with it. Each session is hands-on, practical, and built around the real challenges your organisation is facing, not a lecture with a slide deck.

She grew up in Serbia, moved to Sheffield for a PhD in Natural Language Processing, and ended up at SRI International, the research institute that built Siri, working on how machines understand language years before most boardrooms had heard the phrase "artificial intelligence."

In the years since, she's split her time between Silicon Valley, London and Jersey, bridging cutting-edge AI research with practical applications. With 20 years in academia and industry, over 50 published papers cited more than 2,000 times, and years building one of the world's most advanced emotional AI engines at Sentient Machines, she teaches the foundations and ethics of AI and how to identify its ROI, translating research into practice through her own AI Alphabet™ framework.

Today her masterclasses help leaders move from anxiety to confidence, from buzzwords to genuine understanding, and from passive observers to people who can govern AI responsibly.

Half or full-day workshops offering deep dive into the Alphabet framework, AI Strategy or industry-specific AI application to your industry

The AI Alphabet Masterclass: From Framework to Action

A keynote can change the way people think. A masterclass changes what they do. Most AI learning stops at awareness. Leaders can talk about AI, but still can't apply it to their own context. The result is informed paralysis: understanding the landscape but not knowing where to stand in it.

This half-day or full-day masterclass takes your leadership team through the AI Alphabet Framework: Data, Algorithms, Applications, and Risk, as a live diagnostic of your organisation. Rather than learning about the framework in the abstract, you use it. Teams assess where they are today, identify the gaps that matter most, and leave with a shared picture of what AI readiness looks like for them specifically.

What You'll Leave With

A team-level AI diagnostic. A completed assessment of where your organisation stands across the four dimensions of the AI Alphabet Framework
A shared language across the leadership team so alignment on AI decisions no longer requires hours of context-setting in every meeting
A Workbook with your prioritised next steps, the two or three moves that will have the most impact on your AI readiness in the next 90 days

Build Your AI Strategy: A Working Session for Leadership Teams

Most organisations don't lack AI ambition, but an AI strategy they can actually execute. The gap between where organisations want to be with AI and where they are is almost always a strategy problem, not a technology problem.

This masterclass is a strategy sprint. Over the course of a day, your leadership team works through the building blocks of a practical AI strategy: where you are now, where you want to go, what's in the way, and what you'll do first. Dr. Danica Damljanovic facilitates the room, challenges assumptions, and ensures the outputs are grounded in your organisation's actual capabilities and constraints, not a templated strategy that looks good on paper and falls apart in practice.

What You'll Leave With

A draft AI strategy. A working foundation your team has built together and owns collectively
A prioritised opportunity map, the use cases most likely to deliver value in your context, ranked by impact and feasibility
An implementation starting point, a clear first initiative, with the resources, timelines, and success metrics to give it a real chance

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AI Risk & Governance in Practice: A Masterclass for Leaders and Boards

AI governance is no longer optional. But most organisations approach AI risk reactively: writing policies after something goes wrong, or checking compliance boxes without building genuine oversight. Leaders and boards who don't understand AI risk can't govern it, and the consequences of getting it wrong are growing.

This masterclass gives leadership teams and board members the tools to build AI governance that actually works. Starting from real-world examples of where AI risk has materialised and where strong governance prevented it, the session moves into practical frameworks for accountability, decision rights, transparency, and ongoing oversight. Teams work through scenarios relevant to their context and leave with a governance structure they can implement.

What You'll Leave With

An AI risk framework tailored to your organisation covering the risk categories that matter most in your sector and a clear method for assessing them
A governance structure you can implement, roles, responsibilities, and decision rights for AI oversight that fit how your organisation actually operates
Confidence in the boardroom and the C-suite, the knowledge and language to ask hard questions, challenge AI decisions, and fulfil your accountability obligations without needing to be a technical expert

“I've been to many AI talks and workshops, but this is the first time I clearly understood the impact AI will have on our business. Thank you for that.”